MMA India launches taskforces to drive measurement and brand safety

11 Jul,2019

By A Correspondent


The Mobile Marketing Association (MMA) India has announced its creative, measurement and brand safety taskforces to drive POV and insights on issues like effective short format advertising content, brand misrepresentation, cross media effectiveness, and adfraud.


Said Moneka Khurana, Country Head, MMA India: “The idea behind the formation of these committees is to bring forward a conclusive point of view, extracted from inputs received from experts across the board at MMA India, on key areas that impact the mobile marketing industry’s growth. The methodology of each taskforce is different, based on the need of each team and will vary from providing a point of view on available research and endorsing it to conducting surveys to understand the industry’s current approach.”



Post a Comment 

Comments are closed.

Today's Top Stories