Mirum and Salesforce host 5th edition of Future of Digital Marketing

15 Jul,2019

By A Correspondent


Mirum and Salesforce conducted the 5th edition of ‘Future of Digital Marketing’ in New Delhi. This is an ongoing event series where latest Salesforce Marketing Cloud innovations are showcased; as well emerging trends that influence digital marketing are discussed and debated.


Salesforce showcased how a seamless 360 customer view can be created using Journey Builder, DMP, Datorama and Einstein resulting in better engagement and conversions.


This presentation was followed by a panel discussion among eminent business leaders on emerging digital trends and their predictions for the future. The panel consisted of esteemed industry professionals: Ashok Venkatramani (Managing Director, Zee Media), Jaibeer Ahmad (Senior Vice President & Head – Cheil 2, Cheil Worldwide), Nitin Singhal (Area Vice President, Salesforce), Biswadeep Sahoo (Head of IT, Hero FinCorp) & Sanjay Mehta (Jt. CEO, Mirum). The panel debated and discussed issues such as importance of creativity in digital age; advent of AR/VR; impact of voice search on businesses and brands; single view of customer using marketing automation. The panel discussion was moderated by Hareesh Tibrewala, Joint CEO, Mirum.



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