ManipalCigna Health Insurance unveils its new brand identity

05 Jul,2019

By A Correspondent

 

ManipalCigna Health Insurance has unveiled a new brand identity, including a new name, logo, website and a nationwide integrated marketing campaign as a reflection of two leading brands Manipal Group and Cigna Corporation coming together.

 

Speaking about the new brand identity and campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance, said: “The institution of family is deep-rooted social system in India. A family plays an important role in the life of every person. The people are very much attached to their families, and health of the family is their top priority. The current brand proposition takes forward the brand philosophy of ManipalCigna, which is expressed in “Health hai toh life hai.”  Our new campaign brings alive the brands unique promise of being an empathetic healthcare partner for people who are willing to do whatever it takes to prioritize their family’s health and well-being. Further, to ensure a smooth roll out our new brand identity across all touch points, we used five step intuitive brand migration process – discover, strategy, ideation, messaging and rollout as we believe that a Brand is a promise that is expected to hold true throughout all interaction touch points with customers, partners, employees and communities

 

Added Partha Sinha, Managing Director and Vice Chairman, McCann Worldgroup who conceptualised the launch campaign: “ManipalCigna as a brand represents the positive and empathetic face of health. We needed to context the brand in the newfound awareness and commitment of India towards family’s well-being and healthcare. It’s the biggest emotion that is driving India today and we wanted to be a part of that. It’s not just  about providing health insurance – it’s about partnering every Indian in their quest to have better healthcare and well-being of his/her family.”

 

 

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