Makani Creatives wins marketing mandate for Goqii India Health Quiz

23 Jul,2019

By A Correspondent

 

Goqii, a preventive digital healthcare company, has appointed Makani Creatives as its marketing partner for the India Health Quiz campaign. The agency bagged the mandate following a multi-agency pitch.

 

Said Krishna Kumar, CCO, Goqii Technologies: “With our earlier India Steps Challenge campaign, we were successful in making India walk & get active. With India Health Quiz, our aim is to make India healthy and educate Indians about health. To fulfil this larger mission, we wanted a partner who had the credentials to create engaging communication and the capability to develop this unique concept using a celebrity ambassador. After a series of pitches, we partnered with Makani Creatives. The India Health Quiz campaign featuring Akshay Kumar is an interesting concept which uses humour to deliver a serious message and we eagerly look forward to its release.”

 

Speaking on the partnership, Sameer Makani, Co-Founder and Managing Director, Makani Creatives added: “Goqii, is an exciting association for us given the uniqueness of the category. The brand is working towards making India healthy and a happy place. This partnership marks our entry into the new age technology led health ecosystem and gives us the platform to exhibit our creative caliber. Along with the Goqii team, we have created an interesting campaign that will connect with all those people who desire to be healthy.”

 

 

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