L&K Saatchi & Saatchi’s takes forward #feelslikejockey campaign

01 Jul,2019

By A Correspondent

 

L&K Saatchi & Saatchi have taken forward the ‘Feels like Jockey’ campaign created in 2016. The films have been directed by Hans Emanuel and shot in Los Angeles, CA.

 

Talking about the campaign, Debarjyo Nandi, Sr.Vice President, L&K Saatchi & Saatchi said: “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!”

 

Added M C Cariappa, President, Sales and Marketing, Jockey India: “The ‘Feels Like Jockey’ campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth.”

 

 

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