Lavian picks up WCC sponsorship

15 Jul,2019

By A Correspondent


Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with World Cricket Championship 2 or WCC2. WCC2 claims an upwards of 2 million daily active users playing over 45 minutes per session.  Said Vinod Lalwani, Executive Director, Prayagh Nutri Products (P) Ltd:  “With the WCC2 partnership, we have discovered a smart and super-efficient way to be part of the cricket narrative in India. This is a good way for us to start our brand marketing for Lavian and in this attempt, we are not just ensuring hi decibel impressions, but the focus is on driving user engagement. We are seeing 2X the results of what we set out as a goal with. The purpose ultimately remains to ensure that amidst the match battles, gamers get to enjoy moments of sweetness.”

Added Sidheshwar Sharma, Exec. VP, L&K Saatchi & Saatchi: “India is showing signs of a new break, with mobile first gaming boom. The sheer number of Indians who have come in to gaming has already reached 250MN (as per KPMG & Google data). So for us, this was an opportunity we didn’t want to miss as a first step towards the brand’s growth, the aim here is to build brand recall for Lavian and drive user engagement. For us, it’s yet another proof point in the belief, that when you set your mind and effort to a task, you can achieve Impossible outcomes. The excitement here at L&K Saatchi & Saatchi continues with the brand journey to create a powerhouse brand – Lavian”



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