Kinetic India hosts workshop on programmatic advertising

17 Jul,2019

By A Correspondent


In order to create awareness and bring other media partners at par with industry trends, Kinetic India hosted a workshop on programmatic advertising Digital OOH (DOOH) on July 12, 2019 at the GroupM Mumbai office.


Classified as a by-invite only event, among the renowned media partners in attendance were Vyoma Media, Armour Digital OOH, All About Outdoor, Times Media, Signpost India, Jagran Engage, PlayAds and Skyrams. Along with Kinetic, industry veterans such as Bharat Khatri – Country Head of Xaxis, Kyle D’lyma – Associate Product Director of Xaxis, and Mayuresh Phadke – COO and Co-founder of LEMMA Technologies were key speakers at this exclusive event.


Iterating the vision of Kinetic, the workshop began with insights from Rachana Lokhande, Co-CEO of Kinetic Worldwide, India. Said Lokhande: “The purpose of the workshop has been to get media and technology partners to collaborate and build the programmatic ecosystem by marrying data across sources and platforms together to provide a seamless experience.”

Added Bharat Khatri, Country Head, Xaxis India: ‘’Programmatic is often conflated with actions like retargeting, conversions, real time optimization & audience targeting. However, an advanced programmatic stack (DMPs, DSPs and SSPs) can map out many contexts such as consumer-proximity store, store visits, live triggers – weather, cricket scores and many other signals that ensure the right ad is served to the right person at the right moment. By nature, DOOH inventory is a perfect way to deliver relevant messages to consumers who are on the go. With the power of programmatic, DOOH is an automated inventory buying/selling process which takes advantage of location data to drive more meaningful measurement, quality engagement, allowing advertisers to scale omnichannel strategies.”



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