KFC’s new campaign for its Zinger burger

25 Jul,2019

By A Correspondent

 

KFC has unveiled an all-new brand film for its Zinger burger. Conceptualised by Ogilvy India, the film is all about embracing one’s real self however crazy it must be because love comes with no rules. Hmmm.

 

Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said: “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

 

Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “The best part of the campaign is that it encourages everyone to be their real self while enjoying Zinger their way. Idea being to have consumers relish the nation’s Asli Chicken Burger without any inhibitions.”

 

 

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