Imarti Media wins digital business of Kent RO Systems

16 Jul,2019

By A Correspondent


Kent RO Systems has awarded its digital and social media mandate to Imarti Media, following a multi-agency pitch. The Kent digital account will require Imarti Media to handle 360-degree digital communications and promotions for the brand, including all product verticals: Kent Mineral RO (Reverse Osmosis) and water purifiers range, Kent Smart Chef Range (Kitchen appliances), Kent Vacuum Cleaners Range, Kent Water Softeners range and Kent Air Purifiers range.


On awarding the business to Imarti Media, Dr Mahesh Gupta, MD, Kent RO Systems said: “Kent RO Systems has always been ahead of the curve because we bet on next-generation technologies, spaces and trends. This is the age of digital, and it is here we intend to actively engage with our existing customers, as well expand our base. We have charged Imarti Media with the responsibility of achieving efficiencies and scale in our online brand engagement, virtual activations and sales. We have faith in this new team, as it comes with significant experience in creative and content marketing both within and outside the marketing space, and have an aggressive number-driven planning mechanism.”


Said Sameer Agarwal, Founder & CEO, Imarti Media: “Imarti doesn’t do me-too work. We’re evangelising the Immersive Marketing spectrum and backing it with handpicked teams for content, creative and performance marketing. Winning the Kent RO systems mandate is a validation of our approach. There was a six-month period that Kent RO consulted with us before giving us a clear mandate.”


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