By A Correspondent

Gowthaman Ragothaman, the former Global Client Lead at WPP and popularly known in the industry as G’Man, has announced the launch of Aqilliz, a blockchain solutions provider.

Notes a communique: “Aqilliz is created in collaboration with Zilliqa, a high-throughput public blockchain, which will provide the infrastructure for secure and scalable futuristic solutions for enterprise clients. Spearheaded by a team of industry experts and experienced blockchain engineers, Aqilliz is uniquely equipped with technical capabilities, direct industry connections, and an academia-corporate understanding.”

Said Gowthaman Ragothaman who will join as Chief Executive Officer at Aqilliz in October: “In today’s platform economy, tech solutions are trying to address the needs of either the brands, platforms or the consumers, and not the entire platform economy as a whole. With the help of blockchain, we can address these needs equitably and in turn, unify all players in the digital marketing landscape. We’re excited to be at the forefront of this change, as we set a new industry standard that champions greater transparency, cost-efficiency, and trust. As we work together with Zilliqa, we will continue to build on the promising results seen on Project Proton,”

Added Amrit Kumar, President and Chief Scientific Officer at Zilliqa: “Businesses often struggle with moving from awareness to implementation. Aqilliz fills the knowledge gap, identifying key areas where blockchain is well-positioned to offer far-reaching solutions that will benefit all participants of the digital marketing ecosystem. Now that Zilliqa is open-for-business, we are excited to embark on a new venture that will allow our platform to be mobilized as the entry point for enterprise adoption,”

The communique shared with MxMIndia further notes: “Incubated and taken to market by Anquan, the Singapore-based technology group, Aqilliz equally benefits from its strong understanding of all the participants across the value chain. Aqilliz will actively collaborate with various partners in the advertising, data, marketing, technology, and analytics industries, and will be onboarding clients by the end of the year.”

Said Max Kantelia, Co-Founder of Zilliqa and Anquan: “From technical milestones backed by cutting-edge research to a diverse array of promising partnerships, we are very proud of what has been achieved by Zilliqa over the past two years. By marrying technical strength and industry know-how, the collaboration with Aqilliz is poised to accelerate the mass-adoption of Zilliqa.”