#FearNoBill promotes in-app payments feature of Dineout Pay

01 Jul,2019

By A Correspondent


Dineout has launched its integrated digital video campaign #FearNoBill to promote its in-app payments feature – Dineout Pay. The video stars actor Jim Sarbh.


Commenting at the launch, Ankit Mehrotra, Co-founder and CEO, Dineout said: “At Dineout, we have always ensured that our services cater to the evolving needs of our customers. We are very excited and optimistic to embark this partnership with Jim Sarbh for our campaign #FearNoBill, which is built on sharp consumer insights and their relationship with the product. The film breaks the clutter and meaningfully engages with the audience highlighting our philosophy. Jim’s on-screen presence, quirky charm and acting skills mean that he’s perfect for the role of Bill and adds spark to the character who we’re supposed to empathize with and yet fear at the same time. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign.”


Conceptualised by Animal, the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill. Commenting on the same Sayantan Choudhury, Senior Partner – Animal said, “The #FearNoBill concept is a call-to-arms—and the brand’s mission statement—to existing and potential customers about Dineout’s greatest promise: every time you go out to eat, we take care of the bill. So we thought of this character of ‘bill’ – a devilish, slightly psychotic person who is ranting at what Dineout has done to him. Thankfully, the folks over at Dineout loved the idea and gave us all the creative freedom to work on it. And then, of course, Jim Sabh did the rest.”



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