Dentsu Webchutney executes #MadeForMore ad campaign for Hercules Cycles

09 Jul,2019

By A Correspondent

 

Bicycle brand Hercules has teamed up with Dentsu Webchutney to unveil its latest ad campaign #MadeForMore.

 

Commenting on the film, GD Prasad, Associate Vice President, Dentsu Webchutney said: “Re-positioning a brand that caters to the Gen Z audience can be rather tricky. Our team spent weeks conducting their research and testing multiple versions of the script to see which would work best for the India of tomorrow. At the end, we believe we’ve created a film that doesn’t just appeal to them visually, but also captures their pulse and personality.”

 

Added Sushant Jena, Head – Design and Marketing, TI Cycles: “2019 is a very exciting year for us. As market leaders, our objective is to keep surprising our consumers with the next big thing. We’ve put in a lot of effort into creating our most aggressive range of Hercules bicycles yet, and we needed a bold commercial that does our cycles justice. For us at TI Cycles, #MadeForMore isn’t just a brand proposition, we treat it more as a brand truth that enables us stay ahead of the game.”

 

 

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