Dentsu launches third edition of CCS 2019

05 Jul,2019

By A Correspondent

 

In its effort to mine consumer insights and deliver sharp intelligence, Dentsu Aegis Network has launched the third round of its proprietary consumer based system, widely known as CCS (Consumer Connection System).

 

This edition, CCS 2019, will attempt to provide unique actionable insight into communication usage and engagement across 60+ bought, owned and earned digital, experiential and media channels.

 

Kartik Iyer

Speaking on the launch of CCS 2019, Kartik Iyer, President- Media Brands, Dentsu Aegis Network said: “It’s amazing what CCS has thrown up over the years. It has enabled us to understand consumers and predict trends well before the Industry. In fact, the results of the last round a couple of years ago already showed that we needed to plan across video screens which is why we set up the Video Stack practice for multiscreen planning for our clients in 2016. This round has already started throwing up surprises like the increasing Social media and newspaper readership for women which if looked closer definitely have a relationship. We are most excited with CCS’ latest round and I am sure that all of the DAN agencies and their clients will benefit hugely in keeping ahead of trends and connecting with their most valuable consumers.”

 

Overall, CCS has a global sample size of over 400,000 across 52 markets, making it the world’s largest research of this nature. CCS is offered exclusively to DAN clients and is applied both internationally and locally to deliver enhanced communications strategy and planning, benefiting brands with improved targeting, precision and efficiencies.

 

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