DAN Programmatic launches ‘DAN Explore for Programmatic’

23 Jul,2019

By A Correspondent

 

DAN Programmatic has collaborated with Amnet, the network’s programmatic arm, to launch DAN Explore for Programmatic. It is an Artificial Intelligence-based insights engine for programmatic audience performance, which merges with their flagship insights engine – DAN Explore.

 

Salil Shankar

Commenting on the launch, Salil Shankar, Vice President – Amnet India said: “Despite the obvious benefits of the ecosystem, when it comes to programmatic advertising, the environment is mainly opaque. With the tech still being very much of a black-box, the lack of transparency still remains a major point of concern for publishers, brands and marketers. With its unique ability to provide more understanding to audience cohort performance, DAN Explore for Programmatic will be one step closer to our vision of making this ecosystem more transparent as well as providing us with the insight to sharpen our audience buys and set new performance benchmarks.”

 

Added Gautam Mehra, CEO- DAN Programmatic & Chief Data Officer- South Asia, Dentsu Aegis Network: “Armed with the right algorithms, DAN Explore for Programmatic aims to become a translator in conversations by bringing trust between industry stakeholders in the programmatic space. With its unique access to data and proprietary logic frameworks, DAN Explore for Programmatic will help classify programmatic audiences accurately and reliably to analyse the performance of audience cohorts in line with marketing objectives based on thousands of real-time data points – forming a base for future planning and real time optimization of programmatic campaigns.”

 

 

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