Chicco reaches out to working mothers via ‘Mom’s Breastfriends’

30 Jul,2019

By A Correspondent


To empower breastfeeding moms as well as new-age parents, baby product company Chicco India has unveiled its ad campaign on social media on the occasion of International Breastfeeding Week, 2019. International Breastfeeding Week is celebrated every year from August 1 to 7 to support and encourage breastfeeding mothers.


On the occasion, a spokesperson from Chicco Osservatorio’ (Chicco’s Baby Research Centre) said: “The milk of each mother is the perfect food for her baby. It contains all the nutritional principals required for growth up to six months of age and is recommended by the WHO* even after weaning. Besides supporting the growth of our little ones to grow well, breast milk also protects them from infections s, obesity and diabetes. When you go back to work or if you have to briefly go out, you can use a breast pump to avoid losing all these benefits. This useful equipment will serve not only to allow you to continue to give your baby your precious milk, but also to avoid losing the stimulation of your breasts if at the feeding time, you cannot be with your baby.”


Rajesh Vohra

Added Rajesh Vohra, CEO, Artsana India: “We at Chicco have always had the perfect relationship with mothers all around the world. We share every single day with them during an extraordinary period of their lives. A mother’s love for her children knows no boundaries and she will do whatever it takes to find the best for them. Our passion for creating solutions for mothers is similarly limitless. And when it comes to looking after babies, neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they inhabit.”



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