Blink Digital bags Nayara Energy’s integrated digital biz

19 Jul,2019

By A Correspondent


Blink Digital has won the integrated digital business for Nayara Energy eka Essar Oil. Blink will now look after Nayara’s social media, ORM, owned digital assets and media-led campaigns.


Speaking about bringing Blink Digital on board, Shweta Munjal, Vice President and Head – Brand and Communications, Nayara Energy said: “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”


Added Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital: “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”

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