BARC India to report viewership from Free & Pay platforms

09 Jul,2019

By A Correspondent

 

BARC India announced that it would start reporting viewership from free and pay platforms separately starting Week 27 (June 29 –July 5).

 

Said Partho Dasgupta, CEO, BARC India: “There has been a strong demand from the Market for separate reporting of viewership from homes with Pay & Free connection. We have taken the market feedback in consideration with the changes that have come about in the ecosystem post the implementation of the Tariff Order. We believe this move is a step in the right direction to empower the industry in understanding the distinct consumption patterns of this segment and plan more effectively.”

 

The new Pay & Free platform variable will be offered over and above the current Urban & Rural cuts that are reported by BARC India. It will be made available to all the subscribers for planning and analysis through its proprietary BARC Media Workstation Software. It will also be published on the website for select genres.

 

 

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