Animal Planet unveils new brand identity & programming line-up

16 Jul,2019

By A Correspondent


Animal Planet has kickstarted its 20th anniversary celebrations in India by adopting a new brand identity. The new logo incorporates a fresh and distinctive image of a leaping elephant, which aims to keep the childhood joy and wonder of animals alive by bringing people up close to animals in every possible way.


Animal Planet also announced that it will offer new programming as part of the celebrations. The channel will increase its focus on blue chip programming related to Indian wildlife. Animal Planet has also launched a new YouTube channel Animal Planet India with an aim to build an online community which is passionate about wildlife.


Said Megha Tata, Managing Director – South Asia, Discovery Communications India: “We are kickstarting 20th anniversary of Animal Planet in India by refreshing our brand identity and brand personality. The channel’s mission is to celebrate and explore our vital, enriching and ultimately humanizing connection with the animal world. The new look Animal Planet will offer a trusted heaven for the whole family to enjoy the best of wildlife content. To make the connect deeper with our younger audiences, we will be introducing a dedicated weekend programming slot. Animal Planet will sharpen focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation. We will be launching multiple initiatives to harness the power of millions of animal lovers across the country for the cause of animal conservation. As a corporate, we are already taking affirmative action to help conserve world’s most iconic and endangered creatures. Through Project CAT and our partner WWF, we have already made progress in our goal to help double the world’s wild tiger population by 2022.”



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