A Billion Opportunities

22 Jul,2019


By A Correspondent


The world is keenly looking at the Indian media and entertainment (M&E) market given the potential of growth. There is of course fair reason: According to consulting firm EY (aka Ernst & Young), with a “population of more than a 1.3 billion people, India represents a massive market for media and entertainment (M&E) companies, with very positive growth fundamentals across virtually every type of media.”


Said John Harrison, EY Global Media & Entertainment Leader: International expansion is critical for global media and entertainment (M&E) companies seeking to build scale, tap new audiences and enhance competitive positioning. Those looking to seize the upside of growth should set their sights on India. With more than a billion consumers and a favourable macro backdrop, India offers a massive opportunity across almost every type of media.


In a report released globally in late June 2019 titled ‘How a billion screens can turn India into a media and entertainment powerhouse’, the EY M&E team has reflected on the state and potential of M&E in India. “India’s M&E market is strategically interesting to global players seeking to monetize content and capture growth upside, either as a participant via licensing or other commercial arrangements, or as an outright owner through an in-bound acquisition or organic investment approach. Advertising, the lifeline of India’s M&E industry, remains among the lowest in terms of spend as a percentage of GDP, signaling upside potential. In addition to a myriad of digital outlets, India has more than 850 TV channels and over 17,000 newspapers, making it one of the most diverse and vibrant media markets globally. The country is also at an inflection point in wireless broadband connectivity and infrastructure that, combined with its GDP growth and young demographics, offer new opportunities.”


Click here for the full report



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