VMLY&R India appoints Ajay Ravindran as Director – Strategy and Planning

25 Jun,2019

By A Correspondent

 

VMLY&R India has appointed Ajay Ravindran as Director – Strategy and Planning. Ajay will work closely with Saurabh Mathur (Head of Strategy & Planning) and Anil K Nair (CEO), to drive strategy and growth of the agency.

 

Ajay Ravindran

Ravindran will head the brand planning function for VMLY&R in India. His mandate is to ensure that strategic thinking is at the core of all the offerings of the agency – across all verticals including Brand Stewardship (campaigns and content), Commerce, and Experience & Technology. Additionally, he will spearhead the Brand Advisory practice in the agency.

 

 

Anil K Nair

Commenting on this, Nair said: “Ajay will be working at the intersection of Brand Strategy and Technology, so that VMLY&R is at the forefront of defining how brands would need to evolve in this new, emerging, complex, post-digital world. Having helmed senior roles, Ajay will be a trusted advisor for our clients- current and potential – a responsibility I am sure he will cherish!”

 

Speaking on his new role, Ravindran added: “In their eagerness to become the agency of the future, I feel most agencies are forgetting being the agency of the present. At VMLY&R, I saw not just an agency but a holistic marketing services firm – with cutting edge solutions encompassing content, commerce and platforms. It seemed to me that it could answer all the questions clients are seeking answers to today, but don’t know whom to ask.”

 

 

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