Vicky Kaushal is face for McDowell’s No 1

28 Jun,2019

By A Correspondent


McDowell’s No 1 Platinum has launched its all-new campaign – Jashn Yaari Ka and signed up Vicky Kaushal as the face of the campaign. Okay, the ads are not any whisky-chisky, but gourmet snacks. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor.


Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India, the leading gourmet snacks maker (hic, hic ;)): “In today’s world where we often resort to technology to acknowledge an important moment in our Yaar’s life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell’s No 1 Platinum Gourmet Snacks.”


Someone from the agency The Womb who doesn’t want to be named said: “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”



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