USV appoints Lowe Lintas as brand partners for Sebamed

14 Jun,2019

By A Correspondent

 

Healthcare company USV Private Limited has appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. SebaMed is a premium skincare brand from Germany, best known for its pH5.5 products.

 

Lowe Lintas won this business following a multi-agency pitch. The agency’s key mandate will be to launch SebaMed’s range of Baby and adult care products across both traditional and digital channels.

 

Said Shashi Ranjan, Head – Consumer Products, USV: “We strive to provide an assurance to every mother that Sebamed range of products are superior in quality and are clinically proven to provide the best protection for babies right from Day 1. We see immense potential in this category to disrupt the market and hence we needed a partner who can do complete justice to our aspirations. Lowe Lintas had an intuitive understanding of what we’re trying to achieve and came up with a strategic approach which we resonated with and we are really looking forward to a great partnership.”

 

Commenting on the win, Anaheeta Goenka – President, Lowe Lintas, added: “SebaMed is a great brand to work on, and we are really excited with the mandate! Lowe Lintas is known for creating challenger brands and disrupting the marketplace…and we look forward to the David vs Goliath fight in a category which is synonymous with a single player.”

 

 

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