Toyota introduces Glanza with Go Hatchin’ ad campaign

14 Jun,2019

By A Correspondent

 

Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the premium hatchback with the new Go Hatchin’ campaign.

 

Said Indrajeet Mookherjee, Executive Vice President, Dentsu India: “It has been a long journey for us in putting together the campaign. From extensive consumer work across the country, to getting a deep understanding of the millennials, we wanted to position the Glanza as their companion and catalyst in exploring and discovering life’s many magical moments.”

 

Added Sudhir Makhija, Executive Creative Director, Dentsu India: “This was one of the most exciting campaigns I’ve been a part of. Right from the conceptualisation to the execution, we kept in mind that we needed a campaign that tickled the youth. Today, millennials are driven by self-expression, personalization and indulgence. Once we closed in on ‘Let’s go Hatchin’ as our core thought, we went about giving meaning to it. The narrative was developed in a way that it echoes the lifestyle and aspirations of the audience, beautifully strung together with a brilliant soundtrack.” The 360-degree brand campaign is running across key media platforms.

 

 

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