The Social Street bags five-year contract for Champions Boat League

07 Jun,2019

By A Correspondent


Kerala Tourism has signed a Memorandum of Understanding (MoU) with a consortium represented by E-Factor Entertainment and The Social Street (AMP Communications) for the branding, promotions, marketing and revenue generation activities of the Champions’ Boat League (CBL). Following a multi-agency pitch,Kerala Tourism appointed the consortium as its official agency of record. The consortium will be responsible for all promotional activities of the league for the next five years starting 2019 until 2023.


Said Samit Garg and Jai Thakore, Founders & Directors, E-Factor Entertainment: “For us it was like the God’s calling from the God’s own country. We are thankful to Kerala Tourism for this extremely fantastic initiative and inviting external partners to build and promote this amazingly passionate and traditional sport form. We look forward to creating some fabulous tourism sporting events and experiences along with getaways and excursions as a part of this entire exercise.”


Added Mandeep Malhotra, Founding Partner & CEO, The Social Street: “The Champions’ Boat League is a pioneering step by Kerala Tourism to elevate the traditional snake-boat races, boat clubs and professional oarsmen to world-class levels. With a steep history of over 400 years, CBL is going to be the perfect collaboration of culture and sports. We were fortunate to find the best match in Samit, Jai and their brilliant team at E-Factor Entertainment to take on the challenge of the brand’s marketing and communication. Sports enthusiasts and travellers have exciting times to look forward to starting August 10, with a brand-new level of thrill in store.”



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