Storia unveils its inaugural campaign for shakes

03 Jun,2019

By A Correspondent


Storia Foods & Beverages has announced the launch of its first integrated marketing campaign for its range of Storia Shakes. The campaign will include the roll out of three ad films, each focusing on a different variant including strawberry, mango and banana.


The media campaign designed by Publicis Beehive will be seen across multiple media across OOH, digital and social media platforms with a range of BTL activations planned over a period of two months.


Speaking about the campaign Vishal Shah, Founder & Managing Director, Storia Foods & Beverages said: “We, at Storia, feel great responsibility because what we serve affects our consumers’ health and lives directly. We wanted to take this opportunity to communicate to the consumers how serious Storia is to living upto this commitment, in a fun yet a very impactful way, something that most shake brands haven’t explored yet.  This campaign was a great way to increase significant brand consideration by reiterating this promise that places attention to the health benefits and quality control by stating ‘Only the best fruits go into India’s Highest Fruit Content Shake’.


Added Paritosh Srivastava, COO – Publicis Beehive: “In a highly cluttered category our challenge was to create a communication as differentiated as the drink itself. The animation allows us to tell a product story in a very charming fashion with storytelling at its heart.”


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