SPN and Dentsu Webchutney conduct a recruitment drive for MIB: International

12 Jun,2019

By A Correspondent

 

Sony Pictures India has joined hands with Dentsu Webchutney to create a secretive application portal on the Internet, accessible by all but only found by a few.

 

Said Shony Panjikaran, Director and Head of Marketing, Sony Pictures Entertainment: “The Men In Black franchise is a global phenomenon that appeals to audiences across ages. And with this unique promotion, we wanted to give fans an opportunity to don the iconic MIB suit in London. With MIB, we have rolled out multiple innovations on the digital platform, and by looking at the massive response to the same, we feel quite confident about the success of the film at the Box-office.”

 

Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “The MIB franchise is one of the most iconic franchises etched into our imagination. So, when we got the opportunity, we decided to give fans a feel of what an MIB agent goes through. At Dentsu Webchutney, we have been pioneering the field of digital innovations and with this campaign, we have hit that nail on the head, again.”

 

 

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