Soulfull appoints Brand David as its ad agency

07 Jun,2019

By A Correspondent


This is the first after a long, looooong time that we have got some news on Brand David. Health food company, Soulfull has appointed Ogilvy group’s Brand David India as its official advertising and branding partner. The account was won, following a closely contested multi-agency pitch.


To be handled out of Brand David, Bengaluru, the account scope entails building brand campaigns and strategy for the entire portfolio of Soulfull – Ragi Bites, Muesli and Smoothix.


Speaking on the appointment of Brand David, Prashant Parameswaran, CEO & MD, Soulfull said: “Appointing an advertising and branding agency is a strategic move for us as we aim to position Soulfull and its products as a differentiator in the healthy snaking category with power of millets. We strive to create awareness about millets, which is not just a superfood but is a smart food. As Soulfull expands its footprint across India, this partnership will help provide the right positioning of the products in consumer’s mind. We look forward to working with Brand David in our journey of building Soulfull in this competitive space”.



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