Škoda unveils phase 2 of ‘Peace of Mind’ ad campaign

18 Jun,2019

By A Correspondent

 

Škoda Auto India has launched its latest campaign under the Peace of Mind series that focuses on enhancing ownership experience. The ad film highlights the ‘Shield Plus’ package, which is a first-in-segment initiative that offers six-year warranty, six-year roadside assistance and four-year maintenance in one go.

 

Commenting on the campaign, Tarun Jha – Head of Marketing and Product, Skoda Auto India said: “Škoda India believes in pushing the boundaries and setting a benchmark for others. The Shield Plus is again one such industry first initiative with a unique offering, which will not only delight the customers but also make them experience complete peace of mind while owning a Skoda.”

 

Added Paritosh Srivastava, COO, Publicis Ambience: “Shield Plus is an industry leading offering. Peace of Mind is a proposition that Skoda owns strongly and the past campaigns have worked very well for the brand. Challenge was to push the limits further and change the trajectory for the brand with this campaign. Kudos to the Skoda team led by Zach Hollis and Tarun Jha who showed immense faith in the idea and were brave enough to buy it. We are very excited and proud as a team and reasonably confident the campaign will do exceedingly well for Skoda. Needless to say, it’s been a long time that we’ve seen such an idea in the automotive category.”

 

Adding his views on the ad film, Ramakrishnan Hariharan, Head of Creative, Publicis Ambience said: “This TVC ticks all the right boxes for me. Simple and clear messaging delivered in a manner that’s almost unescapable. Really fortunate to have bold clients like ŠKODA who don’t just demand cut-through work but also allow the creative team to wield the edge that makes cut-through possible.”

 

The production house on the film is Prodigious while the ad has been directed by Lloyd Baptista.

 

 

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