Republic launches R.Fluid for branded content

28 Jun,2019

By A Correspondent


Within five months of launching R.Bharat, Republic Media Network has set up R.Fluid, an all-new SBU to strengthen its branded programming portfolio.


The Arnab Goswami-owned Republic Media Network announced R.Fluid to create platform-agnostic content-led opportunities for brands. Rachit Tiwary will lead R.Fluid as Business Head. This is in continuation to his role as the Director of Brand Solutions at Republic Media Network. In addition, Priya Raman has been appointed as the Programming Head of this function. She joins this vertical with over two decades of experience in content and production.


Said Group CEO of Republic Media Network, Vikas Khanchandani: “Content-led conversations, discussions, features, activations, and events with a platform/media agnostic approach is required to find effective solutions. I am confident that the Fluid team will strive to make the partners and brands win using Republic as its pivotal asset, considering the large reach and high engagement across platforms,”


Added Dr Bhaskar Das, Group President of Republic Media Network:  “The key task is to grab the ever-fleeting attention of today’s hyper-bored consumer and having engagement through content. The birth of Fluid epitomises the market’s need for creation of clutter-bursting ideas that can avoid the quicksand of consumer indifference. The strength of Fluid is its fluidity to adopt and adept at any contextual imperatives of its customers,”


Added Charu Thakur, Chief Executive Producer of Republic Media Network: “Republic is a 100 per cent content-driven company. Fluid is an extension of our brand and we are excited about bringing top-notch content opportunities to our audiences through this new member of our network.”



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