Pond’s urges Indian women to overcome their inner hesitations

19 Jun,2019

By A Correspondent

 

Pond’s has launched its latest ad film with the aim of bringing the issue of inner voices into the spotlight thereby enabling women to understand how commonplace inner voices are, and help them overcome the internal barriers these present.

 

Said Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd: “Pond’s is an iconic brand in India with great heritage and equity. It gives us great pride to give it a new take that encourages women to never hold back and ‘See What Happens’.

 

Added Kainaz Karmakar and Harshad Rajashyaksha, Chief Creative Officers, Ogilvy India (West): “We are really excited about launching the new world of Pond’s. It’s a world that is asking young girls to go ahead and say what is on their minds and do what is in their hearts. Society is ready for their bold moves. The time has come to go ahead and #SeeWhatHappens. The story that launches this belief is about a young girl who has the strength to take on the blows of boxing, and yet she has not gathered the strength to break the news to her mom. Bob (Shashanka Chaturvedi) has done a great job of translating the story into a powerful film.”

 

 

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