Phase two of ‘Thodi Himmat, Thoda Iodex’ ad campaign unveiled

04 Jun,2019

By A Correspondent


GSK Consumer Healthcare’s Iodex, has carried forward its ‘Thodi Himmat, Thoda Iodex’ idea forward with a new ad film.


Said Naveed Ahmed, Area Marketing Lead- Pain and Respiratory, GSK Consumer Healthcare: “With the latest television commercial, we have taken our ‘Thodi Himmat, Thoda Iodex’ campaign narrative forward with a refreshed storyline. The commercial further cites Iodex as the new age companion for these women, who are willing to challenge limits and explore options that are both unusual and new for them in order to fulfil desires of supporting their family financially or pursuing their dreams. Iodex salutes these women with a promise to be their trusted partner and stand by them through thick and thin.”


Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia added: “This film is an apt reflection of the evolving role of women in not only urban but also small-town households of India. Women are no longer confined to the background as home-makers but are also donning entrepreneurial hats and taking charge of their personal and family financial and future goals. The start-up culture has helped women to channelize their talents in tangible ways and enabled them to become active contributors to their family and even the economy’s growth.This is a true human kind story of a brand with a purpose.”



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