Pepsi partners Snapchat to offer interactive AI experience

06 Jun,2019

By A Correspondent

 

Social interactivity platform Snapchat has partnered Pepsi to create the an Interactive AR Lens in India. The lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign.

 

Said Akshay Mathur, CRO Tyroo and Business Head Snapchat-Tyroo partnership: “Snapchat is a highly engaged platform and users spend 30 mins every day on the app creating and engaging with content. We are very excited for this launch with a high energy brand like Pepsi, setting the tone for the year.”

 

Added Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi is a brand which has always resonated with the voice of today’s generation. As part of the ‘Har Ghoont Mein Swag’ campaign, the brand is activating those platforms which our consumers have the strongest affinity to. Snapchat allows our consumers to interact with the brand in the truest sense – it gives them a visual representation of ‘swag’ depending on the choices they make.”

 

 

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