Parineeti Chopra roped in as the face for Avon

13 Jun,2019

By A Correspondent

 

Cosmetics major Avon has roped in actress Parineeti Chopra as the new face for its colour make-up category Avon True.

 

Said Swati Jain, Marketing Director, Avon India: “Democratising beauty and freedom of expression are at the heart of Avon. We believe in beauty for all: anyone, anywhere should be able to feel confident and express themselves. For more than six decades, Avon has been improving the lives of women globally and supporting causes that matter to women the most like breast cancer awareness and gender-based violence. We wanted a personality who could emulate our practices. Parineeti has always chosen strong, off-beat film roles, and has a unique personal style sense. She has always been vocal about social issues and she resonates with our brand philosophy and attitude towards beauty. We are happy to have her as the brand ambassador of Avon True.”

 

 

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