Oxfordcaps targets GenZ students with ‘Chill Karo, Chinta Nahi’ film

13 Jun,2019

By A Correspondent

 

Oxfordcaps, a branded and tech-enabled student housing company, announced the launch of its new ad campaign, ‘Chill Karo Chinta Nahi’.

 

Said Annu Talreja, CEO of Oxfordcaps: “More than 10.4 million students across India are migrating to cities every year to pursue their academic dreams. The largely fragmented, non-standardised student accommodation – PG (Paying Guest) and poorly managed hostels has left a huge gap for the right product for this segment. Oxfordcaps is addressing this gap and is aiming to meet up to 60% of the unmet demand in the student housing market. This ad campaign will create awareness about the features provided at our accommodations amongst the Gen Z students and will connect very well with their mindsets as the characters of this ad film are also students who project the day to day problems faced by hostellers,”

 

 

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