Ola’s latest ad film urges fans to never miss a World Cup match

24 Jun,2019

By A Correspondent

 

Taking a fresh spin to the campaigns around the 2019 Cricket World Cup, Ola unveiled its latest music video that embodies the enthusiasm of cricket lovers to watch the tournament promising them a reliable ride to their destination to catch the match.

 

Conceptualised and developed by Leo Burnett Orchard, the campaign emphasises on what is most important to fans – the sheer pleasure of watching cricket at their preferred location.

 

Speaking about the campaign, Anand Subramanian, Senior Director, Marketing and Communications at Ola said: “This video reiterates Ola’s versatility and its long term commitment to meet the dynamic needs of Indian consumers. An extension of the brand’s promise, the campaign highlights how easily and seamlessly Ola gets you to your preferred destination. With the World Cup being one of the most watched cricket tournaments in the country, this campaign is bound to strike a chord with cricket buffs, ensuring they’re able to get to where they want to be to cheer for their favourite team.”

 

Added Amod Dani, ECD, Leo Burnett Orchard: “We were looking for a unique and innovative way to capture the synergy between cricket and music. With this video, we not only showcased the emotion, zeal and excitement of cricket fans to watch the matches but also demonstrate how Ola is the ideal solution to fulfilling the commuting needs of Indians. This was a great opportunity for us and are pleased to have created this campaign with Ola.”

 

 

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