Ogilvy unveils the #Sabkochabajaayenge campaign for Dabur Red Paste

17 Jun,2019

By A Correspondent


Bringing together the product truth of healthy teeth and the Cricket World Cup, Dabur Red Paste has launched its latest ad film titled #Sabkochabajaayenge.  The brand campaign comprising a series of films for digital and TV has been conceptualised by Ogilvy North.


Said Kapil Arora, President, Ogilvy North: “When Dabur Red Paste spoke to us about building a connect with fans during the Cricket World Cup, we knew we needed to make it both fun and brand relevant, to stand out in the clutter. Making the cricket connect with Dabur Red Pastes brand promise was the key. Once we had that  we had a ball (literally). The result? Five kadak films that are testament to a fabulous client and brand.”


Added Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”



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