Nivea’s Neil George to present at the IAA’s Retrospect and Prospects

07 Jun,2019

By A Correspondent

 

We know about Retrospect & Prospects, the annual event of the India chapter of the International Advertising Association (IAA) that offers a review of the highs and lows of the MarCom world and takes one through an overview of the year gone by. In addition to this, the platform also aims at crystal-ball gazing the future trends and what to expect in times to come.

 

This year, rather than call one of the usual suspects to conduct the review or even call an industry biggie who is well-known to the world, IAA has invited Neil George, Managing Director for Nivea-India, Bangladesh, Sri Lanka, Nepal and Bhutan to do the honours. We haven’t heard him in the past, but, then, save IAA, Ad Club and IAA events, we don’t frequent too many events and aren’t invited to them either. The event is on June 27 in Mumbai.

 

Said Partho Dasgupta, CEO, BARC India on the event: “This programmes has done really well for the IAA. We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year and are hoping for some brilliant insights this year as well. The entire MarCom community is looking forward to understanding and evaluating what the road ahead holds.”

 

PS: June 27, incidentally, is also Mid-Day’s anniversary, the 40th, if we remember right. Perhaps the paper should be roped in to sponsor the event… right, Mr Dasgupta?

 

 

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