Nielsen adds measurement for Youtube Mobile

04 Jun,2019

By A Correspondent


Nielsen has announced it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries that includes India.


Said Dolly Jha, Head – Media, Nielsen South Asia: “As more people watch video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption, especially since YouTube accounts for a large share of mobile video advertising in these countries.”



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