Mia unveils new digital film to promote its Facets Collection

21 Jun,2019

By A Correspondent


Mia by Tanishq has announced the launch of its Facets Collection and a TVC to promote it, conceptualised by Fryed Advertising.


Speaking about the collection, Bhavishya Kelappan, Brand Head, Mia by Tanishq, said: “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery, she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”


Added Prahlad Nanjappa, Partner, Fryed Advertising:  “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realise that they’re all the same person, and her many moods interacting with each other.”



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