Mathrubhumi launches integrated ad campaign celebrating Onam

26 Jun,2019

By A Correspondent


Kerala’s leading media group, Mathrubhumi has launched a pan-India ad campaign around Onam that demonstrates the various combination of media that can effectively drive response across target groups.


Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Come Onam, media groups and advertisers keep talking about brands to people across Kerala, The campaign aims to demonstrate various combinations of media that can effectively drive response across target groups, through the integrated model and help our clients achieve their festive goals in Kerala. The campaign message is that it will be difficult for the Malayali and advertisers to ignore Mathrubhumi this Onam.”


Added Francis Thomas, Creative Director, Maitri Advertising Works:  “We wanted this year’s Onam campaign to be very direct in its messaging – we wanted planners across the country to be aware of the reach that Mathrubhumi has across Kerala and even in the UAE. Using print as an effective medium for interactivity and demonstration was a cool challenge and we think the team did justice to it. Adding in the contest gave an added layer to the campaign and hopefully, planners will take notice”.



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