Mahindra Lifespaces celebrates the cricket season with #JoyfulHomecomings

20 Jun,2019

By A Correspondent


Mahindra Lifespaces has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings. The campaign builds on the brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.


Said Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers: “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community.  Neighbours play an important part in Indian culture and have always been a great support system in good times and tough ones.  Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbours are an intrinsic component of joyful community experiences.”


Added Shayondeep Pal, Chief Creative Officer, Network Advertising: “Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, ‘Joyful Homecomings’. The campaign therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, ‘Aaj Ghar Jaldi Jaana Hai’ in popular parlance. The idea hinges on this.”



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