By A Correspondent

Nestle India has unveiled its latest ad film for Maggi Masala featuring actor Juhi Chawla. Juhi dons the cap of a mother who teaches her son an “empowering lesson” through everyday cooking.

Talking about the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At Maggi, we realise that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new Maggi Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest Maggi mom. Maggi Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.”