IN10 Media set to launch youth-centric music channel

14 Jun,2019

By A Correspondent


IN10 Media will be launching a music channel – Showbox. With an effort to provide a platform for local music and independent musicians, Showbox will offer content in Hindi, Punjabi, Haryanvi, and other Indian languages that along with music, includes Bollywood news, latest movie trailers, quirky interviews, unplugged music, updates on reality music shows, and much more.


Commenting on the latest offering from the IN10 stable, Aditya Pittie, Managing Director, IN10 Media said: “At IN10, we aspire to create brands with innovation and disruption at their core, and we are excited to have Showbox on our shelf. It is a distinct offering in the current music entertainment landscape, with a clear and fresh positioning. As CEO, Rajiee Shinde has the perfect mix of insight and imagination to give wings to the vision of Showbox, and we are confident she will exceed expectations.”


Added Shinde: “Indians have an immense love for music, be it from Bollywood or in our spoken languages. Our appetite for music in all forms is inexhaustible, and there is a huge demand for music and entertainment content in Tier 2 and Tier 3 markets. Television penetration in these markets is rising, and an average viewer spends about three-and-a-half hours a day watching music channels on television. We felt there is a need for a platform that delivers local music in a great audio-visual format, and is a showcase for independent music artists, and young talent. With the launch of a versatile platform like Showbox, we will be able to address this segment.”



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