IIT Delhi’s #RedDot campaign highlights menstrual issues

26 Jun,2019

By A Correspondent

 

In its endeavour to make women health and hygiene empowerment the biggest social movement, Sanfe, a feminine hygiene brand, has launched the #RedDot campaign to normalise period pain talk for women.

 

Said Archit Aggarwal, CEO & Director Sanfe: “Period pain is common and a normal part of menstrual cycle but even doctors have described period cramps to be as bad as having a heart attack. It is often downplayed or ignored. It leads to loss of working hours, productivity during work, and affects women in their daily activities. Women being the backbone of families, need to stay active and distressed to take care of their families. Today they are actively participating in nation building. To enhance their contribution in socio-eco-political growth of the country, society needs to understand the magnitude of period pain as it should no more restrict their significant role in shaping a better future for the country. If all the women who feel the need for painless period support #Red Dot campaign, we might give people a sense of the magnitude of the problem.”

 

 

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