ICICI Lombard’s latest campaign showcases the real employee heroes

11 Jun,2019

 

 

ICICI Lombard has launched a new corporate campaign that highlights its technology solutions with a human touch.

 

Said Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance on the campaign: “In today’s times, technology is an integral part of everything that we do. As an insurer, it helps us develop innovative, first-to-market solutions that set new benchmarks in the insurance space. However, technology can be cold and impersonal and when it comes to seeking help in the hour of need, customers always look for the human touch. For us, technology is not the primary solution, but an enabler for our team to help our customers, whenever they need our support. The campaign effectively communicates this thought by showcasing our employees, those who burn the midnight oil to introduce these innovative and customer friendly solutions”.

 

Added Talha Bin Mohsin and Mahesh Parab, Group Creative Directors, Ogilvy & Mather: “ICICI Lombard’s communication has always been driven by its customer-centric values of keeping promises no matter how difficult. But this time it was a bit different. We wanted to tell customers that we keep our promises. This is only possible when the company is driven by technology that in turn is driven by empathy of our employees towards our customers and their evolving needs. The result – stories of our technologies helping our customers and the real men and women of ICICI Lombard behind those technological innovations.”

 

 

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