HDFC Life too launches its mogo

28 Jun,2019

By A Correspondent


Four years back, HDFC Bank had launched its mogo, short for musical logo, which basically is a unique sonic identity. Now sibling (or cousin?) HDFC Life Insurance too has got its own mogo.


Said Pankaj Gupta, Chief Marketing Officer of the insurance company: “The advent of technology and rapid digitisation of the world is completely transforming the way consumers live, work and play, today. HDFC Life as a brand has always had a strong visual identity. With changing consumer habits, we realised early that sound would play a critical role in creating brand recall, differentiation and engagement with our stakeholders. The musical logo creates a sonic identity for a brand that’s in tune with the evolution taking place today, while remaining true to the brand’s core values.”


The HDFC Life MOGO has been created in collaboration with BrandMusiq. Founded by advertising veterans Rajeev Raja with Ajit Varma as co-founder and CEO, BrandMusiq expresses a brand’s essence by applying the science of sound and the art of music to create powerful sonic branding. BrandMusiq had also created the mogo for HDFC Bank.


Said Raja: “It was very exciting for BrandMusiq to evolve and contemporize the existing HDFC Life jingle into a comprehensive sonic identity system with its distinct MOGO.”



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