Halonix uses humour to bring out unique bulb feature in new ad film

13 Jun,2019

By A Correspondent


Halonix has unveiled its motion sensor bulb – Radar under its sub-brand Halonix Prime.


Commenting on the launch of the new ad campaign and its relevance, Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We found in our consumer research that often consumers left the bulb on in places in the house that they did not frequent much. They also wanted the convenience of an auto-on, auto-off bulb especially with kids and elderly at home. Lastly they also wanted a bulb that could keep their home secure from the outside by lighting up whenever there was movement. The Halonix Radar bulb and its ads were developed keeping these consumer needs in mind.”


Added Harsh Maheshwari, Senior Creative Director (Copy), Enormous Brands: “The idea of using Halonix Radar Bulb as the magical intervention to make people’s lives convenient and safe. After all, what’s cutting edge technology if not borderline magic, right? He further added that getting the casting and music right was critical to bring out the product magic in an interesting manner.”



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