Genesis BCW to manage PR of Maruti Suzuki

19 Jun,2019

By A Correspondent

 

Genesis BCW has announced its appointment as agency of record for Maruti Suzuki India Limited. The agency will work with Maruti Suzuki to enhance its local brand image and create positive impact across corporate, products and services, as well as its CSR portfolios.

 

“We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership,” said Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

 

Added Prema Sagar, Chief Executive Officer and Founder, Genesis BCW: “Over three decades ago, Maruti Suzuki revolutionised the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” “We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility and imagination to deliver impact for Maruti Suzuki.”

 

 

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