G-Shock unveils new ad film featuring Tiger Shroff

28 Jun,2019

By A Correspondent


G-Shock from Casio has unveiled an ad film that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed brand ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.


Said Kulbhushan Seth, Vice President, Casio India: “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”


Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do.


Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “We’re absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There’s a lot of other exciting work coming, so keep watching.”



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