Future Generali pushes emphasis on dad’s health in latest film

20 Jun,2019

By A Correspondent


Ahead of Father’s Day and in continuation of its efforts to convey that fathers should not neglect their health while focusing on providing the best for their families, Future Generali India Life Insurance Company Limited (FGILI), has unveiled its latest digital campaign. The campaign consists of videos, other print and engagement assets that urge fathers to realise that their health is the true wealth for their families.


The company’s latest campaign #PapasHealthAsliWealth captures the need for fathers to build healthy habits daily for the sake of their loved ones. The campaign is being executed via contests on various social media platforms through a series of interesting customer engagement activities.


Said Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Company: “We believe healthy fathers make healthy families. Key insight for our new campaign is that fathers are busy providing for the well-being of the family, and they often neglect their own health. We want to create the awareness that while achieving life’s financial goals are important, your true wealth is good health. Our new campaign – #PapasHealthAsliWealth is in continuation of the work we did last year and underscores the message for fathers to adopt a healthy lifestyle.”



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